This is the teams primary contact person for the pre-sale. The central book builder will deal with all enquiries about the pre-sale and help determine if the potential participant has the qualifications to become a strategic partner. The central book builder will initiate an outreach program which is designed to put your project in front of funds, institutions, pools and HNWI’s. Central book builders will also have in depot knowledge of regulatory parameters to which your project must adhere to. It is essential to remain within regulatory guidelines whenever possible. Your sale structure and licensing will determine which investors and potential participants can be approached. Accreditation and geographic location are of utmost importance in regulatory compliance. While ICO’s remain in the gray areas in many parts of the world, some countries retain the position that all ICO’s are securities and as such require correct licensing in order to approach citizens and residents of these countries.
Central book builders will also ensure KYC and AML standards are adhered to and are in place for the entire project. Many pools will try to circumvent these rules through single person allocations. Special attention should be given to monitoring pools. The negative consequences of such actions being allowed range from fines to imprisonment.
Another aspect which falls under the control of a central book builder is control of external book builders. Determining finder’s fees in conjunction with the CEO is done prior to the sale as to not affect tokenomics during the sale.